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ETGG2030 Expert Pool

We've got your back! Meet the ETGG2030 Expert Coaches, who can lead you across your sustainable certification journey


Meet the ETGG2030 Expert Coaches

The role of experts is of great importance when a company intends to embark on a path to increase its knowledge and make a concrete commitment to adopting a business model that guarantees sustainable operations that are mindful of the environment, social welfare and fair and forward-looking governance. When the company's objective is to obtain certification, it is essential to be able to count on high-level professional assistance. Experts assist SMEs in their green process through customised coaching, evaluating and approving each individual achievement step by step.

The assistance is enhanced by exchanging experiences and best practices for a successful outcome, sharing sample monitoring sheets, and promoting networking activities for an integrated and sustainable development. Experts adopt all tools that enable SMEs to achieve the goal of the certification label: mailing activities, teaming with SMEs participating in the same programme, continuous evaluation of the state of the art of the certification process, scheduled online and on-site meetings with well-known sustainable labels. Participation in training systems and workshops on the topic of sustainability is also recommended.

Upon request, experts may provide effective assistance in producing all the necessary documentation to be ready for the third-party audit for awarding a certification label. Check the project country lists below of the accredited ETGG2030 expert coaches and explore the potential of the sought support.

  • ETGG2030 Austria
    Experts list for Austria
    Ing. Erwin Bernsteiner

    The office for environmental issues provides detailed concepts and practical solutions to save resources, thereby significantly reducing costs and optimally relieve the environment. We accompany companies, organizations, schools and organizers on their way to a sustainability certification. The office for environmental issues supports as an environmental specialist in questions of sustainability and helps with the processing of subsidies. Since 1999, the office for environmental issues has been actively involved as a consulting partner of the Ministry of the Environment and the VKI in Austria. Sustainable ambitions in various ways are actively supported with subsidized consulting services.

    Karin Dullnig

    We as “ecoversum – network for sustainable management” develop your sustainable future - bringing innovative visions to life. Our focus is on environmental topics around resource management, sustainability, energy, and climate protection. We are committed to sustainable development, creating ecologically, socially, and economically compatible concepts. We see the 17 sustainability goals of the agenda 2030 as an important orientation for this. Founded in 1999, ecoversum is active for the Austrian Eco-Label - in consulting and testing and as a licensee for Green Events.

    Nicolas Heidrich

    Nicolas Heidrich graduated in hotel & tourism management and worked in the hotel and tourism sector for 25 years. During this period his focus was already towards sustainability when working for the environmentally friendly hotel of the year in UK and Ireland at the time. Then moving to the US, he was the founder of the ‚green team’ at the luxurious St Regis Monarch Beach in southern California. Many ecological initiatives could be implemented. Since 2015 Heidrich Consulting is working very closely on sustainable ideas and projects implemented by the ministry of environment and the VKI in Austria. Supporting hotels reducing food waste levels as well as with national and international sustainability certification such as `Österreichisches Umweltzeichen´ or EU Eco Label.

    Dr. Michaela Hölz

    Dr. Michaela Hölz from HOELZ CONSULTING placed in Altenmarkt-Zauchensee (Salzburg, Austria) advises and accompanies tourism destinations as well as cable car and tourism companies, tourist organizations and public institutions on their way to sustainability. She supports you in a competent and target-oriented way as you set out on your sustainability path. She is recognized consultant and auditor for “Österreichisches Umweltzeichen” and “Green Destinations”. Above that, Dr. Michaela Hölz is the first and only GSTC training partner in Austria and is committed to complying with the GSTC criteria. With the experience as a systemic coach and auditor and the deep insight into different international certification systems, she offers a comprehensive and holistic approach.

    Mag. Susanne Holzinger

    The technical office Holzinger sees its focus in the field of refrigeration, air conditioning, heat pump and energy technology. We deal with alternative energy planning, heat recovery systems, refrigeration and process technology.In addition we accompany companies, organizations, schools and organizers on their way to a sustainability certification.

    Prof. Dr. Dagmar Lund-Durlacher

    Dagmar Lund-Durlacher has been an internationally renowned professor of sustainable tourism management and director of the Institute for Sustainability in Tourism in Vienna for 30 years. She provides extensive services to the academic and industrial community. Among others, she is a member of advisory and expert groups of the Austrian State Secretariat for Tourism, UNEP, UNWTO, and OECD and is co-chair of the Certification Council of TourCert, a non-profit organization for certification in tourism, and member of the advisory committee of the Austrian Ecolabel. She has published a number of articles on sustainability and corporate responsibility as a transformative force for sustainable tourism development, certification in tourism, climate change, circular economy and sustainable food in the tourism and hospitality industry.

    DI Ursula Müllner

    Our core competences are consulting for environmental protection projects and sustainable event organisation. As a listed consulting company, we support event agencies, tourism companies, educational institutions, and schools on their way to the Austrian Eco-label and European Eco-label. We offer individual consulting services and implement them together with our clients: Savings of resources and costs, preparation of waste management concepts and sustainability reports, or advice regarding environmental protection and work safety legal regulations.

    Mag.a Claudia Plot

    Claudia Plot, Mag.a is a consultant, coach and instructor for sustainable hotel management and leadership. Claudia Plot holds a degree in English studies and a Certificate in International Hotel Management (Modul Vienna). She held the Austrian ETGG 2030 workshops. Nearly 20 years of experience in the national and international hospitality industry and several of those in one of Vienna’s most sustainable hotels, have shaped her goal to help make tourism green. Her approach is very practical - aiming to break down the large concept of sustainability into manageable and easy to accomplish steps for a hotel's everyday life.

    DI Karl Reiner

    Karl Reiner is partner of the consulting company ÖAR GmbH. He is working as a senior consultant for enterprises, municipalities and regions in Austria, EU-Member and Accession Countries in matters of sustainable regional & tourism development and EU-Programme Planning since 1989. He delivers workshops, lectures, advice, feasibility studies, coaching and project management and is helping enterprises and motivating people in regions to develop tourism and regional projects. He developed certification criteria for the Austrian Ecolabel for accommodation and travel packages He is consultant and auditor for several certification schemes since 2010. He is working for the Lead partner HNEE in the EU-project ETGG2030 as the financial coordinator.

    Dipl.-Ing. Lukas Schabus

    The University of Natural Resources and Life Sciences in Vienna provided me with profound knowledge to address upcoming problems in a solution-oriented manner and develop and implement actionable concepts. For several years, I have the privilege to work as a consulting partner with the Ministry of Environment and the VKI in Austria, actively supporting businesses in their processes. I collaborate with entrepreneurs on sustainable and future-oriented concepts to make their companies resilient and compatible with future generations. In doing so, we pursue approaches to save resources, reduce costs, and alleviate the burden on employees. A sustainability certification is an important step towards the right future and translates into concrete measures. Endeavors to invest in a sustainable future are actively supported through subsidized consulting services. Let's embark together on a further path toward a sustainable future.

    Rainer Stifter

    Rainer Stifter is an expert in energy and resource efficiency. For more than 20 years he has been working on a global scale, mainly in industries and the tourism sector. Rainer implemented the Austrian and European Ecolabel over 150 times in European accommodation services and camp sites. Rainer is an external verifier for several product groups of the Austrian Ecolabel, including accommodation services, camp sites, theatres, green events, schools, kindergartens, film production as well as for the new destination label. With offices in Vienna and Carinthia he covers preferably Vienna, Steiermark, Salzburg and Carinthia.

    Bakk. Nina Weiglhofer, MBA MA

    Nina Weiglhofer, founder and changemaker of Greenolutions implements green solutions for sustainable business together with her partner network. Her passion is to combine her know-how from her studies and profession and to go new innovative ways together with companies. Greenolutions e.U. offers green solutions for ecologically sustainable events, advises in the field of environmental certifications, and accompanies their customers from the development of the appropriate sustainability strategy to the implementation and communication of the defined CSR measures.

  • ETGG2030 Bulgaria
    Experts list for Bulgaria
    Prof. Mariana Assenova, PhD

    Mariana ASSENOVA has a PhD in Tourism from Sofia University “St. Kliment Ohridski”, Bulgaria. She has been a member of the academic staff of the Geography of Tourism department at Sofia University “St. Kliment Ohridski” for more than 28 years. In the period 1997 – 2001 she was a deputy minister of the Ministry of Trade and Tourism and the Ministry of Economy in charge of Tourism. As an international expert she was involved in the implementation of several UNIDO projects for sustainable tourism, addressing SMEs, as well as in the pilot testing of Hotel Energy Solutions e-tool in accommodation establishments in Bulgaria and of the European Tourism Indicators System (ETIS) in Sofia and the Danube region of Bulgaria.

    Dr. Siya Cholakova, PhD

    Siya CHOLAKOVA holds a PhD in Geography of Tourism from Sofia University “St. Kliment Ohridski”, Bulgaria, as well as two Master's degrees – in Accounting and Audit and in Responsible Tourism Management. Her interests are in the field of sustainable development of mountain areas and resorts, trends in the specialised forms of tourism, as well as climate change impacts and adaptation in tourism. She has over twenty years of experience in the tourism industry. Siya was involved in PAN Parks certification (2007) and actively participated in all PAN Parks events in the country. Currently, she is an Assistant Professor at the Sofia University.

    Assoc. Prof. Elka Dogramadjieva, PhD

    Elka DOGRAMADJIEVA holds a PhD in Tourism Geography from Sofia University “St. Kliment Ohridski”, Bulgaria. For the last eighteen years she has been a lecturer in BSc and MSc programmes and has authored over 50 scientific publications in the field of sustainable tourism development, regional tourism studies, specialised types of tourism, innovations in tourism, and tourist experiences. She has practical experience as a free-lance consultant in a number of sustainable tourism related projects – UNDP, PHARE, the European Tourism Indicators System (ETIS) testing and implementation, etc. She has undergone specialised training within the EcoDestinet Project (2009) in Certification of Quality in Ecotourism – the European Ecotourism Labelling Standard.

  • ETGG2030 Croatia
    Experts list for Croatia
    Dr Ante Mandic

    Dr Ante Mandić is an assistant professor of sustainable tourism at the Faculty of economics, business and tourism, University of Split, Croatia. He is also an affiliated faculty at the Human Dimensions of Natural Resources Department at Colorado State University. He serves as a manager of SmartCulTour Living Lab and an Associate Editor of the Journal of Ecotourism, and the Executive Committee member and coordinator of Knowledge development at the International Union for Conservation of Nature – World Commission for Protected Areas TAPAS. His teaching and research predominately focus on sustainable tourism development in nature-based destinations. He has published a number of academic papers and book chapters. His books on sustainable tourism in nature-based destinations were published with Springer Nature, Routledge and Edward Elgar. Dr Mandić has extensive experience working as a researcher or educator on international projects founded by INTERREG MEDITERRANEAN and HORIZON 2020 program.

    Nastja Logar, M.A.

    I am a green hospitality consultant and sustainability copywriter at, with in-depth knowledge of green marketing. I am a change-maker committed to help the travel, tourism and hospitality sector to increase the value provided to guests and actively regenerate the communities and ecosystems of which they are a part. Before Ecobnb, I was working as a consultant and auditor for Dalmatia Green certification program for small tourist accommodation. I have extensive experience in storytelling, green content marketing, eco-luxury experience design, green hospitality photography and videography.

    Slađana Pavlinović Mršić

    Slađana Pavlinović Mršić is an assistant professor at University of Split, Faculty of Economics, Business and Tourism. Her research interest is in the field of economic, environment and tourism. She acted as an expert in projects of economic and social analysis of coastal degradation and obtained experience as a team leader of HORISONT 2020 project on high nature value farming. She was leading the establishment of the Observatory for Blue economy, a task of competitive EU project The European University of the Seas. Also, she acted as an expert in several EU project on sustainable tourism.

    She developed and implemented lifelong learning programs on green tourism for tourism service providers, and applied service learning within master course Tourism and environment which enabled students to gain experience in development of Dalmatia Green certification.

    Slađana Pavlinović Mršić supervised over ten master theses in the field of tourism and environment, and published numerous academic papers. She regularly participates in scientific meetings and trainings.

  • ETGG2030 Germany
    Experts list for Germany
    Dr. Martin Balas, reCET Managing Director

    Martin is CEO of the Sustainability Agency reCET create.empower.transform, which specialized in Sustainable Tourism, Diversity Management and Cultural Management. Martin Balas is a renowned expert for sustainable tourism, sustainability standards and, in particular, sustainable destination development in Germany and Europe. He was responsible for about 100 sustainability projects at all stakeholder levels (from local, national to international) and has been a speaker and moderator in several hundred events and conferences. He is involved, among other things, as a member of the board of the European sustainability network ECOTRANS e.V., as an expert in consultation rounds of the EU Commission and as a member of the UNWTO expert group "Measuring Sustainability of Tourism". In recent years he has built up the German Excellence Initiative Sustainable Destinations, an association of the most sustainable tourism destinations in Germany, which he coordinated until 2021.

    Martin is an accredited auditor and coach of the international certification organization TourCert. He was responsible for the sustainability certification for destinations "Sustainable Destination" as well as the certification system. He has already supported about 20 tourism destinations in implementing sustainability management towards certification as a "sustainable destination".

    Martin conducted several research projects for the Eberswalde University for Sustainable Development. He is co-author of various scientific publications and specialist books such as "Sustainable Tourism" or "CSR in Tourism". He is also currently in charge of the Impact Panel of the Tourism Impact Alliance, an association of around 20 leading sustainability certifications in tourism

    See also:


    Dipl.Bw. Herbert Hamele

    Master in economies and tourism, working since 1983 in the field of environmentally sustainable tourism development in Europe. His special knowledge and expertise is on voluntary initiatives, tools and best practice examples for and economically sound tourism. In 1993 he co-founded and since then chairs the European network for sustainable tourism development ECOTRANS (a not-for-profit association).

    He managed all national and international projects at ECOTRANS, including the ongoing global “Tourism2030- DestiNet Services” platform - a registered “Partnership for the SDG” – for supporting knowledge networking and learning on sustainable and responsible tourism. ECOTANS is providing transparency on sustainable tourism certification and certified tourism (Green Travel Maps), good practices and tools for destinations. He is co-founder of the GSTC and is a well known international expert on sustainable tourism awards and certification and has built a huge network of contacts throughout Europe and worldwide.

    Marion Hammerl

    Marion Hammerl is an Economist and worked for more than 15 years in marketing and promotion in the industry sector.

    From 1998 to 2022 she was the Managing Director of Lake Constance Foundation (LCF) and coordinator of numerous EU-supported projects. Within others, Marion Hammerl is specialized in sustainable tourism development, land use planning, sustainability management for local authorities, environmental management systems, management of water resources and the integration of biodiversity into labels and standards for the economic sector. Currently she supports LCF as Senior Expert.

    She is one of the co-founders of the Global Nature Fund (GNF) and the international Living Lakes Network. She is member of the board of directors of Ecotrans – Expert Network for Sustainable Tourism, Ecocamping – Environmental Management for camping sites and Fairtrade Germany. Since 2021, Marion is in the Board of the sector initiative “Food for Biodiversity”.

    Marion Hammerl has played a leading role in various international projects to improve the protection of biodiversity in the tourism sector. Among others, she has developed the Biodiversity Check Tourism for hotels, providers of leisure activities and for tourism destinations and implemented the Biodiversity Check in the last 15 years more than 100 times. She is an expert on biodiversity in labels and standards as well as on environmental management systems and represents NGOs in the German mirror committee for ISO 331 and in the German Environmental Verification Committee.

    Marion Hammerl has received several awards for her commitment to lake protection and the protection of biodiversity.

    Diplom-Biologe, Andreas Koch MSc. Master of Science

    In the 13 years of his affiliation with TUI Deutschland, Andreas Koch managed the areas of quality and environmental management and hotel consulting & product development. Andreas Koch is a co-founder and was honorary chairman of the Futouris e.V. sustainability initiative for five years.

    In 2012 he founded blueContec GmbH and is one of the three Managing Directors. He is advising regions, building networks, giving lectures and trainings. Consulting Services are mainly focused on Hotels and Destinations.

    In addition, Andreas Koch is a lecturer on the topic "Tools for Sustainability in Tourism" at the University of Applied Sciences Graubünden in Switzerland and a member of HospitalityNet's World Panel on Sustainability in Hospitality.

    Dipl.Ing. Matthias Beyer, mascontour Managing Director

    Matthias Beyer is a trained hotel specialist and a graduate engineer in landscape planning specialising in sustainable tourism management. He is Founder and Managing Director of mascontour GmbH, a Berlin based international consulting firm for resilient and sustainable tourism development. Under his management, the company has successfully carried out around 190 tourism projects in over 70 countries. Matthias has been working as an international consultant, coach and trainer for sustainable tourism in Europe, Asia, Africa, Latin America and the Caribbean since 2002. He is quality coach of the initiative "Service Qualität Deutschland" (German Seminar for Tourism - DSFT), Global Sustainable Tourism Council (GSTC) authorized trainer and holds certificates in "Capacity WORKS" (denkmodell) and "Project Management for Sustainable Development - PM4SD" (APMG International). Since 2016, he has been an associated partner of the Centre for Sustainable Tourism (ZENAT) at the Eberswalde University of Applied Sciences for Sustainable Development. Moreover, he is a member of various associations, including the Sustainability Committee of the German Travel Association (DRV).

    Anette Seidel

    Senior Consultant, State Examination Sec. II, Geography and Sports, Certificate Tourism Management and Tourism Planning (Scharnow Institute for Tourism, FU Berlin). Anette Seidel has many years of experience with tourism consultancy assignments in Germany - in recent years especially in Brandenburg, Berlin and Saxony-Anhalt for municipalities, cities, regions and federal states. She has been involved in more than 100 tourism consulting mandates, mostly as project manager.

    In addition to analytical tasks and the creation of development and strategy concepts, her focus is on the participatory development of innovative tourism products (with a focus on nature, cycling, hiking, water and health tourism, which play a central role in numerous tourism concepts, e.g. TK Neu-ruppin, TK Lindow, TK Angermünde). Her previous professional positions include research associate at dwif - Consulting GmbH, project manager at Travel Commerce AG (online tour operator), project manager at ift Freizeit-und Tourismusberatung GmbH, Cologne and Potsdam office, and lecturer at the Hochschule für Nachhaltige Entwicklung Eberswalde (HNEE).

    Hendrik Wintjen

    Hendrik Wintjen, trained in business administration, has been working as senior consultant with mascontour in Berlin since 2010. In total, he has 25 years of international consulting experience in tourism planning, marketing & PR, and destination management, involving more than 41 countries and around 25 short- and long-term assignments, primarily in the context of international development cooperation and with strong focus on tourism SMEs. His special expertise is centered on elaborating destination development strategies including product development, supporting the articulation of public and private sector stakeholders, and implementing marketing strategies in the context of the European and particularly the German-speaking source market.. He has also practical experience in realizing capacity-building activities, realizing seminars, trainings, workshops, ToT activities, coachings and study tours, always inspired by a keen sense of market realities and sustainable tourism.

    Nicola Koschel M.A., Sustainable Tourism Consultancy

    Ms. Koschel offers more than 15 years of experience in tourism consultancy predominantly focusing on the development of sustainable tourism in the national and international context. Her work portfolio involves product and destination development, feasibility studies, criteria and indicator development, design of appropriate marketing strategies and the organization of study trips, tourism awards, and conferences. She is working closely with NGOs (especially WWF), DMOs, companies, and the Development Cooperation to foster sustainable tourism and drive destination stewardship with regard to the needs of the environment and the wider community. Since 2016 she is involved with the Global Sustainable Tourism Council in various functions. She serves on GSTC’s Assurance Panel, is a member of the International Standards Committee, the Destination Stewardship Working Group and a trainer of the Sustainable Tourism Training program (STTP). Besides sustainable tourism she is also passionate about storytelling and film production.

    Marco Giraldo TourCert Managing Director

    Marco Giraldo has many years of experience in the international hotel and tourism industry. In 2015 he took over the management of TourCert, an international innovation, consulting and certification company, as a co-partner. In 2022 he became Managing Director Sales at avanti GreenSoftware GmbH.

    Together with his international team of experts, Marco Giraldo develops demanding criteria and sustainability systems for various tourism target groups. He advises and accompanies tourism companies and destinations in the implementation of a sustainable and successful way of doing business. In addition, he qualifies people worldwide through consultations, seminars and online training courses in order to provide them with specialist knowledge in the field of sustainable tourism.

    In addition to his professional work, Marco is involved in various initiatives. He is a board member of ISTO – International Social Tourism Organization and works as a guest lecturer and speaker.

    Petra Knopp, TourCert

    Petra Knopp accompanies and supports tourism companies and destinations on their way towards sustainability. Due to her many years of professional experience at TourCert as Head of Certification and her work as Sustainability Manager, she is familiar with the development of holistic sustainability management in companies and destinations as well as with the processes and requirements of certification systems. After completing her bachelor's degree in tourism management, she also successfully completed a part-time master's degree in sustainability and systemic management at the beginning of 2023. During her work at TourCert, Petra is also available as a speaker at sustainability training workshops, online seminars or guest lectures at universities.

    Raphaele Potts, BTE

    Raphaele Potts has been with BTE tourism and regional development concultancy since 2020. From 2018 to 2019 she was tourism manager for the tour operator with a focus on organizing group trips to Berlin and european capital cities. She studied International Tourism Management & Consultancy at the University of Breda (Netherlands) and Granada (Spain) (B.A.) and Sustainable Tourism Management (M.A.) at Eberswalde University for Sustainabel Development.

    The focus of her work as a consultant at BTE is in the areas of sustainable tourism, destination development and nature tourism. She worked in projects such as Creation of a framework concept for the expansion of the UNESCO biosphere reserve "Schleswig-Holstein Wadden Sea and Halligen" to include the "Pellworm Biosphere", market positioning of the Harz Mountains as a sustainable holiday destination or specialist research on the topic of “Sustainability in tourism” to determine the sustainability efforts in German tourism at federal, state and regional level, and develop recommendations for destinations in Saxony.

    Thomas Feil, BTE

    Thomas Feil has been with BTE tourism and regional development concultancy since 2021. From 2003 to 2021 he was authorized signatory and senior consultant at dwif-Consulting GmbH. From 1995 to 2002 project manager and research associate at dwif e.V. He studied economic geography, spatial planning, landscape ecology and politics at the Ludwig-Maximilians-University in Munich and at the Technical University of Munich.

    The focus of his work as a senior consultant and business unit manager for sustainability at BTE is in the areas of sustainability, sustainable mobility, cultural tourism and international projects. He has worked on projects such as the sustainability strategy for the destination of Western Pomerania, the evaluation of sustainable hotel labels, or the evaluation of the federal competition for sustainable tourism destinations, both on behalf of the German Environment Agency and the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection.

    Franziska Rottig M.Sc.,

    Franziska studied Applied Leisure Science with a focus on ecological and socio-cultural aspects of tourism and completed her tourism studies with a master's degree in European Tourism Management at three European universities. She started her professional career in a national development project to promote sustainable tourism in Nicaragua for the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), she has worked on behalf of well-known agencies such as mascontour GmbH or GIZ in numerous tourism development projects in Germany and worldwide always following the credo of sustainable development. Since 2021, Franziska has also been working for the University for Sustainable Development Eberswalde, Germany as lecturer as well as research assistant being involved in renowned research projects, such as LIFT Klima with the aim of increased climate protection in tourism. Franziska's main areas of expertise include baseline research & profound analyses, strategy & planning, marketing & PR and certification. She has been responsible for the organisation and implementation of various trade fair presence and study tours. Franziska is certified as Professional Scrum Master (PSM I) and with “The Art of Leading Collectively” of the Collective Leadership Institute.

    Prof. Dr. Wolfgang Strasdas ZENAT/HNEE

    Prof. Strasdas has been a renowned expert in sustainable tourism management for 30 years, both as a university professor at the ZENAT Centre for Sustainable Tourism and as a freelance consultant. His professional experience ranges from research projects on the environmental impacts of tourism, consultancy work in development cooperation and destination management to teaching and training in various contexts and with different target groups.

    Corporate Social Responsibility and sustainable tourism certification and their application to SMEs have been focal areas for many years. This included applied research projects (E.g., on the CSR performance of adventure travel operators and on the quality of certification schemes), consulting and training of SMEs as well as serving on the advisory boards of sustainable tourism business associations (forum anders reisen and Futouris) and certification organisations (TourCert). In the TRIANGLE project, Eberswalde University managed the placement of students as junior advisors in SMEs and destination management organisations throughout Europe.

    Dr. Peter Zimmer, FUTOUR

    After studying tourism and business administration, he worked for travel companies (Studiosus, ADAC). Peter Zimmer has been self-employed since 1991 with the FUTOUR environmental, tourism and regional consultancy with six offices in Germany.

    With over 30 years of expertise in sustainable tourism in Germany and Europe, he works as an accredited consultant and auditor (Green Globe 2009-2014, TourCert since 2009, Green Key since 2019) as well as an auditor and trainer for EMAS eco-auditors in the tourism and transport sector (since 1996).

    Special areas are consulting and auditing of tour operators, accommodation providers, convention centers and destinations.

  • ETGG2030 Italy
    Experts list for Italy
    Dr. Alessandro Martemucci
    Italy, Basilicata

    Graduated in Management, and Marketing and Communication. I have been developing sustainable tourism marketing strategies for 20 years. I am an expert in Lean Marketing and new sustainable business models. I am CEO of the marketing agency Officinae and professor of Lean Marketing and Digital Marketing at LUM University. I help tourism companies reduce waste and make their business models efficient and successful through the Lean Marketing Canvas. I have created a Frugal Management model that operates on 4 dimensions: business, environmental, digital and social. I am a consultant for some Hotels, B&Bs;, Hostels, Museums, Web Portals. I have written two books Lean Marketing & Sales and Low Cost Marketing.

    Angelo Bencivenga
    Italy, Basilicata

    I am a sustainable tourism and destination expert.

    My experience derives from the management of projects and research on sustainable tourism issues: The 2030 agenda, the case of Basilicata; European charter of sustainable tourism for national parks, within which I was consultant of several non-hotel companies on Ecolabel certification. I have carried out training activities on the themes of sustainable tourism and the digitalization of tourism businesses. Finally, I have published several contributions on the theme of sustainable tourism for Eni Enrico Mattei Foundation. I was a finalist of the Mirabila award top of the Pid 2020 with, an e-commerce of typical italian food. My areas of expertise are consulting of accommodation providers, creation of sustainable tourism products, digital marketing, and e-commerce.

    Dr. Marco Cestari
    Italy, Trentino Alto Adige

    Since 1995 freelance consultant. Expertise in destination marketing and environmental sustainability for national/ international projects, including: Alpine Pearls; Federparchi Self-financing Protected Area (SelfPas); Executive Member GSTC (Global Sustainable Tourism Council); Referent for VIII ° Comm. Italy's Chamber of Deputies for the theme "new approach for the sustainable development of small villages in Italy" (2021). Author of “Genius Loci, Roots of sustainable tourism”, Maschietto PressFlorence. Married, two daughters, resident in SouthTyrol, owner of Time Project SAS, specializing in concepts of identity, communication, sustainable tourism, website, content-web marketing. Multicultural/multidisciplinary orientation, with problem solving approach capable of integrating human values, skills and innovation.

    Cristina Lambiase
    Italy, Friuli Venezia Giulia

    Sinologist (Ca' Foscari University of Venice) and Sustainable Marketing Manager, I hold over 15 years of professional experience - and life - in Asia-China in the tourism and travel sectors. Public assignments carried out at the Italian Authorities in the territory of the P.R. of China and in the private sector in large Chinese OTAs. I collaborated with the Chamber of Commerce of Pordenone - Udine for the development of a pilot model of sustainable tourism in the Unesco sites of the Mirabilia network, and I am Director of the Festival Non Siamo Atlantide at Aquileia, which is an ASviS partner and the regional event on Sustainable Development. Frequent speaker and instructor on regenerative tourism and corporate social responsibility in the travel industry. Expert member of One Planet Network, a program of the World Tourism Organization

    Dr. Ettore Ruggiero
    Italy, Puglia

    Master's Degree in Philosophy and in Management of Tourism and Cultural Heritage. For over thirty years I have been dealing with the management of SMEs and start-ups in the service sector,having held the roles of entrepreneur, trainer and consultant involved in development activities business, training / workbased coaching and support for executives and new talents. I have gained international experience on the issues of quality of services, innovation of businesses and tourist destinations, dealing with the implementation of projects and activities based on good practices, standards and international certifications concerning sustainability and the principles of "smart tourism".

    Dr. ssa Marianna Dimona
    Italy, Basilicata

    After studying law at Luiss Guido Carli, I specialized in tourism at Luiss Business School.

    I have been working for 10 years in tourism in a hotel company in Matera. I am a hospitality expert. I have held multiple roles of public representation. I was councilor for tourism in the municipality of Matera contributing to the Matera 2019 ECOC.

    I was in 2021 among the signatories of the E-Matera pact (political and institutional), a pact for sustainable tourism, having actively contributed with the elaboration and integration of the aforementioned.

    I have held training courses specifically on Marketing and Revenue Management for operators who approach the sector. In my vision I consider the biggest priority the development of Sustainable Tourism with long-term projects.

    Giulia Fontebasso De Martino
    Italy, Lazio

    Founder of The Green Goal startup addressed to the hospitality sector. As environmental specialist I have been supporting and driving companies involved in the leisure industry into their organization construction, change of mindset and processes improvement. I have been actively promoting the sustainable behavior implementing training programs to generate awareness of managers, employees as well as clients. Moreover, sustainable initiatives companies could facilitate the preservation of the territory, the achievement of SDGs (Agenda 2030) and funds. The multi-stage structured path, already implemented, allows companies to develop best practices and become an example to follow. Expert in Green Key eco-label.

    Dr. Pietro Giardini
    Italy, Abruzzo

    Dr. Pietro Giardini, born in L'Aquila 17.03.1984. Studies in Economics and Economics of Tourism. Tour leader, group organizer, creation of touristic products for Touring Club Italiano AQ. For Mistral Tour, tour operator of national importance, I covered the roles of operating, Booking and product creation. Experience in revenue management, consultancy for B & Bs and non-hotel accommodation facilities. Creation of the Abruzzo Incoming portal.

    Dr. Rossana Cotroneo
    Italy, Lazio

    I have a degree in Statistical Sciences with a PhD on issues related to sustainable development. Since 2018, I have been researcher at Italian National Agency for New Technologies, Energy and Sustainable Economic Development, where I deal with issues related to sustainable development, technology transfer, innovation, renewable sources and artificial intelligence. I am a member of the Industrial Policy Task Force launched by the Ministry of Economic Development. I have already been a member of the Pool of Experts for the I-ARCHEO.S project where I worked on sustainable tourism paths.

    I also worked at Italian National Institute of Statistics, where I dealt with the production and communication of statistical information in the environmental, energy and sustainable development fields.

    Dr. Simone Savona
    Italy, Liguria

    PhD in Social and Psychological Sciences, I have collaborated for years as community manager with Corriere della Sera and other national newspapers. As current Italian coordinator, a European sustainable tourism booking platform affiliated with the Legambiente Turismo certification (recognised by the ETGG2030 project), I have the opportunity to give direct access to the international market of responsible travellers and to make companies grow in the circuit of sustainability. My role as an expert has recently been recognised within the Interreg-Maritime Smart Tourism project and allows me to participate in the EU Urbact Tourism Friendly Cities project.

    Ing. Fausto Santangelo
    Italy, Liguria

    Degree in Engineering for the Environment and the Territory in 1997; qualification to the profession of engineer March 1998; consultancy in the field of environmental management systems since 1999; feasibility studies and technical practices for authorizations for emissions into the atmosphere, water discharges, waste management for companies of various types and sizes; Consultancy for agritourism.

    Inspector for the ISO 14001 scheme with primary national certification bodies since 2007 in particular experience for the IAF 3 (food) and IAF 30 (hotels, catering) sectors. - registration in the national register of ISO 14001 leading themes under no. 137 AICQ SICEV

    EMAS Inspector (Reg EU 1221/2009) for the agri-food and hotel sector. Refresher courses on carbon footprint, waste, management systems. Courses on environmental sustainability are scheduled for the end of August.

    Giovanna Tosetto
    Italy, Friuli Venezia Giulia

    I have a long experience in tourism, tour operating and DMCs, I work with the Italian and foreign Tour Operatorst, mainly Northern Europe and German-speaking countries (Germany, Austria, Switzerland) as a destination developer and emotional tourism designer. Sustainability represents one of the areas in where i paid attention in recent years (GSTC certification, pathways in sustainability design thinking), I have developed skills mainly in social and economic sustainability, I apply them in the design and implementation of strategies and sustainable experience paths for destinations, business networks and stakeholders at a national and international level.

    Dr. Marco Savorgnan
    Italy, Friuli Venezia Giulia

    I am a business consultant from Udine (North-East Italy), with a wide and multidisciplinary perspective. After studying business administration, I have been working for 10 years in the field of business models and strategic innovation. I work in strong connection with the Management Department of University Ca' Foscari of Venice, that gives me the chance to conjugate academic knowledge with business needs. In these years I supported several touristic companies and destinations in consultancy and training projects in the fields of strategy, sustainability and finance. Parallelly for seven years I've been the CFO of a multinational touristic company (Dreamsea) and I developed skills in EU projects design and management.

    Giovanni Vannella
    Italy, Campania

    The interaction between the company, the territory and the users, with the project of sustainability, creates an identity of distinction that makes the company itself more competitive. My previous experiences in the Best Western chain Hotel and in the Management of hotels in the area and in Unesco Heritage sites, testify to the creation of added value for a new business model.

  • ETGG2030 Romania
    Experts list for Romania
    Andrei Blumer

    Andrei is one of the founders and the current president of the Association of Ecotourism in Romania (AER) since 2003. He gained extensive practical experience in the field of ecotourism, assisting for 20 years protected areas, small scale businesses in tourism and ecotourism destinations in the region of Carpathians (Romania and Ukraine), Danube region (Danube Protected Area Network) and Black Sea region (Turkey, Georgia, and Romania). He has acquired extensive experience in developing ecotourism certification schemes for businesses and destinations in Romania, at the European level and in Botswana. He was contracted as expert by various international institutions such as USAID, UNWTO, World Bank, GIZ in different countries. He has extensively worked for WWF in Romania, Ukraine, and Turkey.

    Bogdan Papuc

    Bogdan Papuc has been coordinating the Association of Ecotourism in Romania (AER) for more than 8 years and he has more than 17 years of practical experience in ecotourism. Bogdan graduated in Geography of Tourism at Babeș-Bolyai University, and he obtained a master's degree in marketing at the Bucharest University of Economic Studies. He then worked in the private sector and for various NGOs in the field of tourism and he specialized in heritage interpretation, tourism marketing, and destination management organization. As part of AER's efforts to develop the network of ecotourism destinations, he coordinated the tourism monitoring activity in 6 ecotourism destinations based on which important data was gathered regarding visitors' profile, destination profile and satisfaction.